Hasbro Buys The Power Rangers

Hasbro has officially purchased the Power Rangers property from Saban Entertainment. According to reports the cost of the deal is valued at $520 million. That is a whole lot of money but I think that it has gone to some really good and capable hands. Not only did Hasbro acquire the Power Rangers but the deal also included several other brands like; My Pet MonsterPopplesJulius Jr., and Luna Petunia. Hasbro is one of the biggest toy companies in the industry today and I think this could be really good news for toy collectors and Power Rangers fans that want to see a real movie franchise come to life. Below we have posted a statement from Hasbro’s CEO Brian Goldner about the purchase.

“Power Rangers’ is an iconic brand built on a heritage of great storytelling and merchandising with tremendous upside potential when fully executed across Hasbro’s Brand Blueprint. Shortly after entering into our licensing arrangement, it became clear that now was the time to begin investing in unlocking ‘Power Rangers’ full potential. We see significant opportunity for ‘Power Rangers’ across our entire Brand Blueprint, including toys and games, consumer products, digital gaming and entertainment, as well as geographically throughout our global retail footprint. We couldn’t be more pleased that Haim Saban will continue in a consulting role to further guide our development of this valuable property for the next generation of ‘Power Rangers’ fans.”

Personally I think this is a really great thing for fans of the Power Rangers and will ensure that this property will stay relevant for many more years to come. Also the fact that Haim Saban will still be part of up coming Power Rangers projects makes me believe even more that this is a good thing. Disney had previously purchased the rights to Power Rangers back in 2001 but were purchased back by Saban in 2010. Hasbro actually took over the production of the Power Rangers toy line as of February of this year and now officially owns the rights to the whole thing. Hasbro expects the deal to be finalized by June 2018, and have its first Power Rangers products ready for release in spring of 2019.

Of course only time will tell if this is a good deal for the Power Rangers brand and it’s hundreds of thousands of fans across the world. As always we wanna hear from your Nerd Nation. What do you think about Hasbro buying the Power Rangers licence and do you think they will do better things than Saban did? Be sure to let us know your thoughts on this by leaving them in a comment below, on the Facebook page, or hit us up on the Twitter @Nerdgasmneeds.

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